CCR Questions
1. How does your product use or challenge conventions AND how does it represent social groups or issues? The gum provided an opportunity to express love and friendship. In times today, people are often rude to each other for no apparent reason. It challenged conventions because a stranger acted in a way that was unexpected. We do not normally feel something by gum commercials, the product showed a way to talk about a bigger topic, which was kindness and love. 2. How does your product engage with audiences AND how would it be distributed as a real media text? Our product engages with the audience by making them feel something. EXTRA Gum is such a common product and many different types of audiences are familiar with it. The commercial could encourage people to use the gum wrappers in a new way. The commercial could be played before a movie or even during a YouTube video, because it appeals to a wide group of people. 3. How did your production skills develop throughout this project? Befo...